STRATEGY EXECUTION WITHIN FRANCHISE SYSTEMS: AN ANALYZES OF THE FACILITATING AND HINDERING ASPECTS

STRATEGY EXECUTION WITHIN FRANCHISE SYSTEMS: AN ANALYZES OF THE FACILITATING AND HINDERING ASPECTS

A temática Estratégia vem sendo há muito debatida intensamente, tanto no meio acadêmico quanto empresarial. Empresas buscam cada vez mais estratégias diferenciadoras que lhes permitam construir um posicionamento competitivo distintivo que maximize seu desempenho. Contudo, o que se observa é que uma...

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Bibliographic Details
Main Author:	PEDRO ABONDANZA
Other Authors:	JORGE MANOEL TEIXEIRA CARNEIRO
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2012
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=20821@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=20821@2

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