THE IMPORTANCE OF THE DIMENSIONS OF THE RISK PERCEIVED IN THE PURCHASES OF PRODUCTS AND SERVICES IN THE INTERNET
O número de consumidores que compram pela Internet no Brasil tem crescido significativamente nos últimos anos, porém, ainda representa um percentual baixo da população de usuários. Uma das razões apontadas pela literatura para o baixo volume de vendas na Internet é a insegurança de comprar onlin...
Main Author: | EDUARDO VIANNA BARRETO |
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Other Authors: | PAULO CESAR DE MENDONCA MOTTA |
Language: | Portuguese |
Published: |
PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO
2006
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Online Access: | http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=9050@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=9050@2 |
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