Efeitos de uma marca social na decisão de compra : um estudo experimental
Made available in DSpace on 2019-03-30T00:21:53Z (GMT). No. of bitstreams: 0 Previous issue date: 2017-07-04 === In the last few decades, the consumer profile has changed, and those consumers have been more and more engaged and willing to search for ways to comply social, economic and environmenta...
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| Language: | Portuguese |
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Universidade de Fortaleza
2017
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| Online Access: | https://uol.unifor.br/oul/ObraBdtdSiteTrazer.do?method=trazer&ns=true&obraCodigo=103288 http://dspace.unifor.br/handle/tede/103288 |