Comunica??o p?blica e marketing pol?tico na gest?o p?blica municipal
Made available in DSpace on 2014-12-17T13:53:34Z (GMT). No. of bitstreams: 1 ElidaRMS_DISSERT.pdf: 2121129 bytes, checksum: a588269dcbb9d940a7267a0f2c55eb74 (MD5) Previous issue date: 2012-09-14 === Based on the definitions of Public Communication, Political Marketing, Public Interest Informati...
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Universidade Federal do Rio Grande do Norte
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Online Access: | http://repositorio.ufrn.br:8080/jspui/handle/123456789/12205 |
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ndltd-IBICT-oai-repositorio.ufrn.br-123456789-122052018-05-23T23:17:44Z Comunica??o p?blica e marketing pol?tico na gest?o p?blica municipal Silva, ?lida Raquel Merc?s da CPF:50918125553 http://lattes.cnpq.br/6801465547614647 Alloufa, Jom?ria Mata de Lima CPF:03203069415 http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4780080H5 Lubambo, C?tia Wanderley CPF:26503271468 http://lattes.cnpq.br/1743002965704288 Fernandes, Antonio Sergio Araujo comunica??o p?blica gest?o p?blica governan?a informa??o de interesse p?blico marketing pol?tico public communication public management governance information of public interest political marketing CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO Made available in DSpace on 2014-12-17T13:53:34Z (GMT). No. of bitstreams: 1 ElidaRMS_DISSERT.pdf: 2121129 bytes, checksum: a588269dcbb9d940a7267a0f2c55eb74 (MD5) Previous issue date: 2012-09-14 Based on the definitions of Public Communication, Political Marketing, Public Interest Information and Communication as a Tool of Governance, the study notes the use of the news section of the websites of the City Christmas and Mossoro, Rio Grande do Norte, in regard to strengthening citizenship and encouraging participatory management, from the characterization of materials like pieces of Political Marketing and Public Communication. Data collection in qualitative research was conducted from August to September 2011 and content analysis showed that the appropriation of public property for personal use is a reality, despite legal requirements to the detriment of strategic communication and governance for results from the dissemination of information of public interest and the establishment of a communication channel between State Government and Society. Elements of this study suggest the need for further research to deepen the discussion Baseado nas defini??es de Comunica??o P?blica, Marketing Pol?tico, Informa??o de Interesse P?blico e na Comunica??o como Ferramenta de Governan?a, o estudo observa o uso da se??o de not?cias dos sites das Prefeituras de Natal e Mossor?, no Rio Grande do Norte, no tocante ao fortalecimento da cidadania e incentivo ? gest?o participativa, a partir da caracteriza??o das mat?rias como pe?as de Marketing Pol?tico e Comunica??o P?blica. A coleta de dados da pesquisa qualitativa foi realizada de agosto a setembro de 2011 e a an?lise do conte?do demonstrou que a apropria??o da coisa p?blica para uso pessoal ? uma realidade, apesar das exig?ncias legais, em detrimento de a??es estrat?gicas de comunica??o e de governan?a para resultados, a partir da difus?o de informa??es de interesse p?blico e do estabelecimento do canal de comunica??o entre Estado, Governo e Sociedade. Elementos deste estudo sugerem a necessidade de novas pesquisas para aprofundar a discuss?o 2014-12-17T13:53:34Z 2013-02-18 2014-12-17T13:53:34Z 2012-09-14 info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/masterThesis SILVA, ?lida Raquel Merc?s da. Comunica??o p?blica e marketing pol?tico na gest?o p?blica municipal. 2012. 121 f. Disserta??o (Mestrado em Pol?ticas e Gest?o P?blicas; Gest?o Organizacional) - Universidade Federal do Rio Grande do Norte, Natal, 2012. http://repositorio.ufrn.br:8080/jspui/handle/123456789/12205 por info:eu-repo/semantics/openAccess application/pdf Universidade Federal do Rio Grande do Norte Programa de P?s-Gradua??o em Administra??o UFRN BR Pol?ticas e Gest?o P?blicas; Gest?o Organizacional reponame:Repositório Institucional da UFRN instname:Universidade Federal do Rio Grande do Norte instacron:UFRN |
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comunica??o p?blica gest?o p?blica governan?a informa??o de interesse p?blico marketing pol?tico public communication public management governance information of public interest political marketing CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
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comunica??o p?blica gest?o p?blica governan?a informa??o de interesse p?blico marketing pol?tico public communication public management governance information of public interest political marketing CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO Silva, ?lida Raquel Merc?s da Comunica??o p?blica e marketing pol?tico na gest?o p?blica municipal |
description |
Made available in DSpace on 2014-12-17T13:53:34Z (GMT). No. of bitstreams: 1
ElidaRMS_DISSERT.pdf: 2121129 bytes, checksum: a588269dcbb9d940a7267a0f2c55eb74 (MD5)
Previous issue date: 2012-09-14 === Based on the definitions of Public Communication, Political Marketing, Public Interest
Information and Communication as a Tool of Governance, the study notes the use of the news
section of the websites of the City Christmas and Mossoro, Rio Grande do Norte, in regard to
strengthening citizenship and encouraging participatory management, from the
characterization of materials like pieces of Political Marketing and Public Communication.
Data collection in qualitative research was conducted from August to September 2011 and
content analysis showed that the appropriation of public property for personal use is a reality,
despite legal requirements to the detriment of strategic communication and governance for
results from the dissemination of information of public interest and the establishment of a
communication channel between State Government and Society. Elements of this study
suggest the need for further research to deepen the discussion === Baseado nas defini??es de Comunica??o P?blica, Marketing Pol?tico, Informa??o de Interesse
P?blico e na Comunica??o como Ferramenta de Governan?a, o estudo observa o uso da se??o
de not?cias dos sites das Prefeituras de Natal e Mossor?, no Rio Grande do Norte, no tocante
ao fortalecimento da cidadania e incentivo ? gest?o participativa, a partir da caracteriza??o
das mat?rias como pe?as de Marketing Pol?tico e Comunica??o P?blica. A coleta de dados da
pesquisa qualitativa foi realizada de agosto a setembro de 2011 e a an?lise do conte?do
demonstrou que a apropria??o da coisa p?blica para uso pessoal ? uma realidade, apesar das
exig?ncias legais, em detrimento de a??es estrat?gicas de comunica??o e de governan?a para
resultados, a partir da difus?o de informa??es de interesse p?blico e do estabelecimento do
canal de comunica??o entre Estado, Governo e Sociedade. Elementos deste estudo sugerem a
necessidade de novas pesquisas para aprofundar a discuss?o |
author2 |
CPF:50918125553 |
author_facet |
CPF:50918125553 Silva, ?lida Raquel Merc?s da |
author |
Silva, ?lida Raquel Merc?s da |
author_sort |
Silva, ?lida Raquel Merc?s da |
title |
Comunica??o p?blica e marketing pol?tico na gest?o p?blica municipal |
title_short |
Comunica??o p?blica e marketing pol?tico na gest?o p?blica municipal |
title_full |
Comunica??o p?blica e marketing pol?tico na gest?o p?blica municipal |
title_fullStr |
Comunica??o p?blica e marketing pol?tico na gest?o p?blica municipal |
title_full_unstemmed |
Comunica??o p?blica e marketing pol?tico na gest?o p?blica municipal |
title_sort |
comunica??o p?blica e marketing pol?tico na gest?o p?blica municipal |
publisher |
Universidade Federal do Rio Grande do Norte |
publishDate |
2014 |
url |
http://repositorio.ufrn.br:8080/jspui/handle/123456789/12205 |
work_keys_str_mv |
AT silvalidaraquelmercsda comunicaopblicaemarketingpolticonagestopblicamunicipal |
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1718669515434229760 |