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Previous issue date: 2015-02-11 === A ind?stria criativa tem impulsionado e fortalecido o crescimento de diversos setores
econ?micos no Brasil e no mundo, estimulando dessa forma a economia local de
lugares com cen?rios atrativos e inovadores para o mercado de consumo. A
presente disserta??o tem como foco estudar a relev?ncia dos eventos culturais para
a economia criativa, bem como demonstrar como estes podem contribuir para o
desenvolvimento social, cultural e econ?mico na Praia da Pipa, localizada no Rio
Grande do Norte (Brasil). Os eventos culturais promovem ambientes tematizados e
criativos que funcionam como mecanismo de atra??o para o aumento do consumo
cultural, gastron?mico e de lazer social. Na Praia de Pipa t?m-se realizado eventos
culturais e tem?ticos como o Festival Liter?rio da Pipa, Fest Bossa & Jazz da Pipa,
Festival Liter?rio Alternativo da Pipa e o Festival Gastron?mico da Pipa, os quais
conseguem atrair p?blico local, estadual, nacional, bem como, internacional. A
pesquisa realizada caracterizou-se como qualitativa quanto ? abordagem do
problema. A pesquisa de campo caracterizou-se pela abordagem etnogr?fica, com
recurso ?s t?cnicas de observa??o participante, entrevista semiestruturada e registro
fotogr?fico. Como resultados da pesquisa pode-se salientar que a Praia da Pipa
promove eventos culturais que movimentam a din?mica econ?mica, social e cultural,
inserindo novos h?bitos culturais neste espa?o urbano, e em alguns casos,
resgatando a pr?pria hist?ria do lugar. Em cada evento, as for?as econ?micas e
pol?ticas se conectam para promover a infraestrutura destes eventos, subsidiando a
oferta de servi?os e produtos, a partir dos setores criativos e culturais. A tematiza??o
dos eventos estudados mergulha o p?blico em hist?rias que podem ter (ou n?o)
conex?o com a hist?ria local. Assim sendo, percebe-se que o presente trabalho traz
? luz um lugar que se apresenta como protagonista no estado do Rio Grande do
Norte em termos de renova??o e mudan?a econ?mica, social e cultural em sua
infraestrutura e na sua potencialidade de atra??o tur?stica, a partir dos setores
criativos e culturais. === Creative industry has promoted and strengthened the growth of various economic
sectors in Brazil and abroad, thus stimulating the local economy in places with
attractive and innovative sceneries for the consumer market. This essay focuses on
studying the relevance of cultural events for the creative economy, and these may
contribute to the social, cultural and economic development in Pipa, located in Rio
Grande do Norte (Brazil). Cultural events promote a themed and creative
environment which has worked as attraction mechanism for the increase of cultural,
gastronomic and social leisure consumptions. Cultural and thematic events has been
held in Pipa, such as Festival Liter?rio da Pipa, Fest Bossa & Jazz da Pipa, Festival
Liter?rio Alternativo da Pipa and Festival Gastron?mico da Pipa, which can attract
the local, state, national and international audience. The research is characterized as
a qualitative research about the problem approach. The field research is
characterized by the ethnographic approach, using the techniques of participant
observation, semi-structured interviews and photographic record. With the research
results, we can point that Pipa promotes cultural events that move the economic
dynamics, social and cultural, inserting new cultural habits in this urban space, and in
some cases, rescuing the history of the place. In each event, the economic and
political forces connect themselves to promote the infrastructure of these events,
supporting the provision of services and products from the creative and cultural
sectors. The theming of the studied events plunges the audience into stories that
may have (or not) a connection to the local history. Therefore, it is perceived that this
work brings the light to a place that presents itself as the protagonist of the state of
Rio Grande do Norte in terms of renewal and economic, social and cultural change in
its infrastructure and its potential for tourist attraction from the creative and cultural
sectors.
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