Estratégias de marketing para fidelização da clientela

Estratégias de marketing para fidelização da clientela

The study whose theme is the marketing strategies for the fidelization of the clientele, had the objective to verify the degree of satisfaction of the clients with the quality of the relationship practiced in the women's clothing stores in Santa Rosa - RS. The methodology was a research involvi...

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Bibliographic Details
Main Author: Waschburger, Francisco
Other Authors: Rocha, Rudimar Antunes da
Format: Others
Language:Portuguese
Published: Universidade Federal de Santa Maria 2017
Subjects:
Marketing de relacionamento
Mulheres
Atributos do relacionamento
Fidelização das clientes
Relationship marketing
Women
Relationship attributes
Fidelizations of the clients
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
Online Access:http://repositorio.ufsm.br/handle/1/8003

Internet

http://repositorio.ufsm.br/handle/1/8003

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