Sites de empresas que comercializam produtos naturais : apropria??es poss?veis sobre alimenta??o saud?vel

• Main Author: Pires, Let?cia Corr?a
• Other Authors: Scroferneker, Cleusa Maria Andrade
• Format: Others
• Language: Portuguese
• Published: Pontif?cia Universidade Cat?lica do Rio Grande do Sul 2015
• Subjects: COMUNICA??O SOCIAL; SA?DE; COMUNICA??O DIGITAL; H?BITO ALIMENTAR; INTERNET; M?DIA DIGITAL; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Online Access: http://tede2.pucrs.br/tede2/handle/tede/4592

Made available in DSpace on 2015-04-14T14:42:07Z (GMT). No. of bitstreams: 1 462064.pdf: 3654676 bytes, checksum: b09b581054f9fc00b112deaff48041b2 (MD5) Previous issue date: 2014-08-19 === The Communication and Health field is the theme of this study. In order to develop the research, the Mundo Verde and Ponto Natural company websites were selected, with the objective to show how these companies relate the suggestions of food consumption in subsections called "Tips" to health and the prevention / treatment of diseases and investigate the congruent and divergent points between the recommendations made by the companies and those described in the Food Guide for the Brazilian Population 2014. Regarding the method, we elected to Depth Hermeneutics, with the methodological procedures of exploratory research, bibliographic and case studies. The analyzes showed the prevalence of suggestions that relate food to weight loss, to prevention / treatment of disease and to nutrients in the texts of the companies. === O campo Comunica??o e Sa?de ? o tema desse estudo. Para o desenvolvimento da pesquisa foram selecionados os sites das organiza??es Mundo Verde e Ponto Natural, tendo como objetivos evidenciar como essas empresas relacionam as sugest?es de consumo de alimentos presentes nas subse??es de seus sites denominadas Dicas com a sa?de e a preven??o/tratamento de doen?as e investigar os pontos congruentes e divergentes entre as recomenda??es feitas pelas empresas e as descritas no Guia Alimentar para a Popula??o Brasileira 2014. Em rela??o ao M?todo, elegeu-se a Hermen?utica de Profundidade, tendo como procedimentos metodol?gicos a pesquisa explorat?ria, o levantamento bibliogr?fico e estudos de casos. As an?lises apontaram a preval?ncia de sugest?es que relacionam os alimentos a peso/emagrecimento, ? preven??o/tratamento de doen?as e a nutrientes nos textos das empresas.