O riso é coisa séria: o humor na publicidade institucional como alternativa persuasiva
Made available in DSpace on 2013-08-07T18:47:07Z (GMT). No. of bitstreams: 1 000410954-Texto+Completo-0.pdf: 1958551 bytes, checksum: 420293bca70087ef5afae924fa228fd7 (MD5) Previous issue date: 2009 === This work titled The laugh is a serious thing: the humor in institutional publicity as un alter...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | Portuguese |
| Published: |
Pontifícia Universidade Católica do Rio Grande do Sul
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10923/2229 |