Exploring the effectiveness of green marketing strategies in hospitality
Doctor of Philosophy === Department of Hospitality Management === Kristin Malek === Kevin R. Roberts === This experimental study explores how different marketing tactics, such as advertising types, message appeals, and social norms, influence attitude toward the advertisement, attitude toward the co...
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| Language: | en_US |
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2018
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| Online Access: | http://hdl.handle.net/2097/38855 |