E. valdžia - kaip socialinio marketingo priemonė

• Main Author: Grigaravičienė, Justina
• Other Authors: Augustinaitis, Arūnas
• Format: Dissertation
• Language: Lithuanian
• Published: Lithuanian Academic Libraries Network (LABT) 2005
• Subjects: Communication and Information; E.valdžia; Socialinio marketingo priemonė; E.Government
• Online Access: http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2005~D_20050517_091632-68665/DS.005.0.01.ETD

The point of this paper was to develop the peculiarity of possibilities in e. government as the ways and means of social marketing, which are determinated by cultural, social, political Lithuanian context. The purpose of the research was to make a summing- up of consumption of E.government instrumentality in the implementation of social ideas on Lithuanian local government level. The object of research the impact of E.government tools impact on social marketing process. During the working process there were made some investigation of theoretical material (documents, articles and others) and analysis (content analysis) of Lithuania’s municipalities websites from a social marketing viewpoint. The paper underlined the position of social ideas as new forms of influence in a process of governance, the characteristic of framework of information society, which supposes the change of the government process toward the building up social capital, the expansion of participatory democracy and e. government. The main direction of research was to explore an influence of e. government on social marketing; to find out if and how e. government can be used as a means of implementing social ideas and how e. government tools are used for social marketing in “closely” to citizen/consumer located websites of municipalities. The results of research point out, that the development of usage e.government means to social marketing in the context of cultural, social, political factors in Lithuania... [to full text]