Apdailos medžiagų prekybos įmonių marketingo strategijos formavimas

This Master thesis analyses the theoretical aspects of marketing strategic planning and marketing strategic creation by different Lithuanian and foreign authors. In a way of questionnaire form a research of consumers of the companies trading in decoration materials was carried out with an aim to eva...

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Bibliographic Details
Main Author: Petraitienė, Birutė
Other Authors: Pabedinskaitė, Ona Arnoldina
Format: Dissertation
Language:Lithuanian
Published: Lithuanian Academic Libraries Network (LABT) 2006
Subjects:
Online Access:http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2006~D_20060529_115201-59346/DS.005.0.01.ETD