Impulsyvaus pirkimo ypatumai mados prekių rinkoje

Darbo tikslas – teoriniu lygmeniu isanalizuoti ir apibendrinti impulsyvaus pirkimo ypatumus mados prekiu rinkoje ir juos empiriskai patikrinti aprangos prekių pavyzdziu. Darbo objektas – impulsyvaus pirkimo mados prekiu rinkoje koncepcija. Pirmojoje darbo dalyje pateikiamos impulsyvaus pirkimo ypatu...

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Bibliographic Details
Main Author: Poškutė, Justina
Other Authors: Virvilaitė, Regina
Format: Dissertation
Language:Lithuanian
Published: Lithuanian Academic Libraries Network (LABT) 2014
Subjects:
Online Access:http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2010~D_20140626_200435-71169/DS.005.0.01.ETD
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spelling ndltd-LABT_ETD-oai-elaba.lt-LT-eLABa-0001-E.02~2010~D_20140626_200435-711692014-07-15T03:51:10Z2014-06-26litPoškutė, JustinaImpulsyvaus pirkimo ypatumai mados prekių rinkojePeculiarities of impulse buying in fashion products’ marketLithuanian Academic Libraries Network (LABT)Darbo tikslas – teoriniu lygmeniu isanalizuoti ir apibendrinti impulsyvaus pirkimo ypatumus mados prekiu rinkoje ir juos empiriskai patikrinti aprangos prekių pavyzdziu. Darbo objektas – impulsyvaus pirkimo mados prekiu rinkoje koncepcija. Pirmojoje darbo dalyje pateikiamos impulsyvaus pirkimo ypatumu mados prekiu rinkoje teorines studijos, antrojoje - impulsyvaus pirkimo mados prekių rinkoje teorinis modelis ir tyrimo metodologija, trečiojoje darbo dalyje aprasomas atliktas empirinis tyrimas. Ketvirtojoje darbo dalyje pateikiamos isvados ir rekomendacijos.The aim of this master work is to justify in theory and empirically check pecularities of impulsive buying in fashion products‘ market. The object is the comception of impulsive buying in fashion products‘ market. The work consists of the four main parts. The first part of the master work describes importance and complexity of the pecularities of impulsive buying in fashion products‘ market. Also you will find a number of researcher‘s studies describing impulsive buying phenomena. This part either presents types of impulsive buying and identified factors that influence the impulsive buying. Finally, it shows that there are many explanation of impulsive buying. In the second part you will find the theoretic model of impulsive buying in fashion products‘ market. Also this part presents the methodology of impulsive buying in fashion products‘ market research. The third part describes the results of empirical research of impulsive buying in fashion products‘ market. This study analizes both consumer‘s tendency of buying on impulse and comsumer‘s emotional and cognitive reaction in the buying enviromnent where the situational and personal factors infulence the impulsive purchasing process. 215 respondents participated in the research. The fourth part of this master work delivers conclusions and suggestions of analysis and research. In order to make it more transparent the work contains of 25 pictures and 3 tables. The theoretic analysis has been prepared using English and... [to full text]Vartotojų elgsenaImplulsyvus pirkimaiMaster thesisVirvilaitė, ReginaGargasas, AudriusVilnius UniversityVilnius Universityhttp://vddb.library.lt/obj/LT-eLABa-0001:E.02~2010~D_20140626_200435-71169LT-eLABa-0001:E.02~2010~D_20140626_200435-71169VU-omeapdbosep-20140626-200435http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2010~D_20140626_200435-71169/DS.005.0.01.ETDUnrestrictedapplication/pdf
collection NDLTD
language Lithuanian
format Dissertation
sources NDLTD
topic Vartotojų elgsena
Implulsyvus pirkimai
spellingShingle Vartotojų elgsena
Implulsyvus pirkimai
Poškutė, Justina
Impulsyvaus pirkimo ypatumai mados prekių rinkoje
description Darbo tikslas – teoriniu lygmeniu isanalizuoti ir apibendrinti impulsyvaus pirkimo ypatumus mados prekiu rinkoje ir juos empiriskai patikrinti aprangos prekių pavyzdziu. Darbo objektas – impulsyvaus pirkimo mados prekiu rinkoje koncepcija. Pirmojoje darbo dalyje pateikiamos impulsyvaus pirkimo ypatumu mados prekiu rinkoje teorines studijos, antrojoje - impulsyvaus pirkimo mados prekių rinkoje teorinis modelis ir tyrimo metodologija, trečiojoje darbo dalyje aprasomas atliktas empirinis tyrimas. Ketvirtojoje darbo dalyje pateikiamos isvados ir rekomendacijos. === The aim of this master work is to justify in theory and empirically check pecularities of impulsive buying in fashion products‘ market. The object is the comception of impulsive buying in fashion products‘ market. The work consists of the four main parts. The first part of the master work describes importance and complexity of the pecularities of impulsive buying in fashion products‘ market. Also you will find a number of researcher‘s studies describing impulsive buying phenomena. This part either presents types of impulsive buying and identified factors that influence the impulsive buying. Finally, it shows that there are many explanation of impulsive buying. In the second part you will find the theoretic model of impulsive buying in fashion products‘ market. Also this part presents the methodology of impulsive buying in fashion products‘ market research. The third part describes the results of empirical research of impulsive buying in fashion products‘ market. This study analizes both consumer‘s tendency of buying on impulse and comsumer‘s emotional and cognitive reaction in the buying enviromnent where the situational and personal factors infulence the impulsive purchasing process. 215 respondents participated in the research. The fourth part of this master work delivers conclusions and suggestions of analysis and research. In order to make it more transparent the work contains of 25 pictures and 3 tables. The theoretic analysis has been prepared using English and... [to full text]
author2 Virvilaitė, Regina
author_facet Virvilaitė, Regina
Poškutė, Justina
author Poškutė, Justina
author_sort Poškutė, Justina
title Impulsyvaus pirkimo ypatumai mados prekių rinkoje
title_short Impulsyvaus pirkimo ypatumai mados prekių rinkoje
title_full Impulsyvaus pirkimo ypatumai mados prekių rinkoje
title_fullStr Impulsyvaus pirkimo ypatumai mados prekių rinkoje
title_full_unstemmed Impulsyvaus pirkimo ypatumai mados prekių rinkoje
title_sort impulsyvaus pirkimo ypatumai mados prekių rinkoje
publisher Lithuanian Academic Libraries Network (LABT)
publishDate 2014
url http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2010~D_20140626_200435-71169/DS.005.0.01.ETD
work_keys_str_mv AT poskutejustina impulsyvauspirkimoypatumaimadosprekiurinkoje
AT poskutejustina peculiaritiesofimpulsebuyinginfashionproductsmarket
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