| Summary: | Travel Demand Management (TDM) is now considered one of the most important aspects of transportation planning and operation. The prime objective of TDM is to develop a sustainable transportation system utilizing the existing infrastructure. It is now a well known fact that excessive use of single occupancy vehicle causes numerous problems like traffic congestion, environmental pollution etc. Thus, from TDM perspective, it is of great importance to analyze travel behaviour in order to influence people to reduce car use and choose more sustainable modes such as carpool, public transit, park & ride, walk, bike etc. This study attempts an in-depth analysis of commuting mode choice behaviour using workplace commuter survey data from the City of Edmonton. Unlike traditional mode choice models, this study uses both instrumental and latent variables to better understand the choice process and analyzes their sensitivities with respect to TDM policies. === Transportation Engineering
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