Munhwaŏ : the ‘cultured language’ and language branding in North Korea, 1964-1984
Branding is the process of giving a product a life of its own—a sort of personification of the business world. In language branding, the marketing principles of branding are applied to language. Since Kim Il Sung’s ‘talk with linguists’ in 1964 and 1966, North Korea has maintained a consistent lan...
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| Language: | English |
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University of British Columbia
2010
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| Online Access: | http://hdl.handle.net/2429/28806 |
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