The path of increasing awareness: applying new models for experiential design

• Main Author: Naji Almassi, Sara
• Other Authors: Beecher, Mary Anne (Interior Design)
• Published: 2012
• Subjects: Retail Store; Experiential Design; Digital Space
• Online Access: http://hdl.handle.net/1993/5112

The exploration of developing digital components and integrating technology with design informs a new model for retail design. This model responds to its users and lets them engage more with the space than the traditional retail stores. It also provides an experiential space informing customers in more attractive interactive ways. Advances in computing technology and software, along with new ways to configure and display these systems, have made it possible to create a new generation of immersive environments. This new environment, which is integrated with design, gives more freedom to users. According to the more links and connections this immersive environments creates, It provides a more liberated environment that is free from place and time and engages more people to attend to the space and be a part of that. Equipping the retail with digital components makes it accessible for people to interact with each other and get any information they want. As a result, interactive retail space relies less on materials and locations and more on social and technical capabilities.