PRODUCT MANAGEMENT AS FIRM CAPABILITY
Product management as an organizational system has a long history of practice, which predates most modern academic management research. Its activities span the external environment of the firm, while simultaneously spanning across internal functional specialties of the organization. Thus product m...
Main Author: | Roach, David |
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Language: | en |
Published: |
2012
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Subjects: | |
Online Access: | http://hdl.handle.net/10222/15720 |
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