Betting on the Unexpected: The Effect of Expectation Matching on Choice Strategies in a Binary Choice Task

• Main Author: James, Greta
• Language: en
• Published: 2012
• Subjects: Probability Matching; Binary Choice Task; Psychology
• Online Access: http://hdl.handle.net/10012/6558

Probability matching is the tendency to predict outcomes in accordance with their actual contingencies in a binary choice task. It is, however, a suboptimal response if the aim is to maximize correct predictions. I review two theories that attempt to explain why probability matching occurs: the pattern-search hypothesis and dual-systems theory. These theories are tested in two studies which suggest that dual-systems theory provides a better account of probability matching behavior. Studies 3, 4, and 5 then provide evidence for an extension of the dual-systems theory, called expectation matching, which is intended to explain why probability matching is the intuitive response to a binary choice problem.