Motivated Resistance to Counterattitudinal Arguments: The effects of affirmation, argument strength and attitude importance
In this study we explored some of the factors associated with biased processing of attitude-relevant information. We were particularly interested in the possibility that a self-affirmation, by reducing self-evaluative concerns, might increase participants' willingness to impartially evaluate...
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| Language: | en |
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University of Waterloo
2006
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| Online Access: | http://hdl.handle.net/10012/744 |