Marketing in developing countries : an audit on the state of marketing activities and marketing orientation
According to the two schools of thought on marketing and economic development, marketing can either spur economic development or be spurred by it. As such, there is a hypothesized link between economic development and the level of marketing orientation and activities in developing countries. This th...
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2001
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| Online Access: | http://spectrum.library.concordia.ca/1646/1/MQ68427.pdf Soussa, Anwar <http://spectrum.library.concordia.ca/view/creators/Soussa=3AAnwar=3A=3A.html> (2001) Marketing in developing countries : an audit on the state of marketing activities and marketing orientation. Masters thesis, Concordia University. |