Effect of product presentation on mood, perceived risk and purchase intention in internet apparel shopping
University of Macau === Faculty of Business Administration === Department of Management and Marketing
Main Author: | Shum, Kelly |
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Language: | English |
Published: |
University of Macau
2006
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Subjects: | |
Online Access: | http://umaclib3.umac.mo/record=b1636767 |
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