The truth about the IKEA effect: when labor does not lead to love
Managers’ increased interest in exploiting consumers’ labor in cook-your-own-food restaurants and harvest-your-own-vegetable fields is theoretically rooted in a stream of research called effort justification. For many years, research centered on effort justification has focused on the relationship b...
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2014
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| Online Access: | http://hdl.handle.net/1993/23734 |