Finding a balance: cultural adaptation and standardized corporate identity in workplace design
This practicum sets out to address several challenges faced by a multinational corporation operating within a globalized marketplace through the reconsideration of its workplace design. The aim is to achieve a balance between cultural adaptation and standardized corporate identity in the design for...
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ndltd-MANITOBA-oai-mspace.lib.umanitoba.ca-1993-31932015-06-13T03:53:53Z Finding a balance: cultural adaptation and standardized corporate identity in workplace design Bachynski, Lauren Karpan, Cynthia (Interior Design) Beaverford, Kelley (Interior Design) MacDonald, Sean (Business Administration) culture workplace design corporate identity interior design Canadian culture Japanese culture business strategy multinational company This practicum sets out to address several challenges faced by a multinational corporation operating within a globalized marketplace through the reconsideration of its workplace design. The aim is to achieve a balance between cultural adaptation and standardized corporate identity in the design for the hypothetical multinational management consulting company, Torrent. The balance is perused in order to support Japanese and Canadian national-work-cultures, the two cultures on which the practicum is based, while creating a strong, consistent, and recognizable visual identity across its different subsidiaries. The practicum’s overall objective is to demonstrate how both of these themes can be achieved simultaneously in order to create a balance that benefits both the multinational company as well as its host country. The practicum’s outcome involves two design solutions developed for Torrent based on a single workplace, one responding to Japan’s national work culture, and the other to Canada’s. A standardized corporate identity is achieved through the communication of a consistent company identity in both workplace designs. 2009-09-10T18:38:56Z 2009-09-10T18:38:56Z 2009-09-10T18:38:56Z http://hdl.handle.net/1993/3193 en_US |
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en_US |
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culture workplace design corporate identity interior design Canadian culture Japanese culture business strategy multinational company |
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culture workplace design corporate identity interior design Canadian culture Japanese culture business strategy multinational company Bachynski, Lauren Finding a balance: cultural adaptation and standardized corporate identity in workplace design |
description |
This practicum sets out to address several challenges faced by a multinational corporation operating within a globalized marketplace through the reconsideration of its workplace design. The aim is to achieve a balance between cultural adaptation and standardized corporate identity in the design for the hypothetical multinational management consulting company, Torrent. The balance is perused in order to support Japanese and Canadian national-work-cultures, the two cultures on which the practicum is based, while creating a strong, consistent, and recognizable visual identity across its different subsidiaries.
The practicum’s overall objective is to demonstrate how both of these themes can be achieved simultaneously in order to create a balance that benefits both the multinational company as well as its host country.
The practicum’s outcome involves two design solutions developed for Torrent based on a single workplace, one responding to Japan’s national work culture, and the other to Canada’s. A standardized corporate identity is achieved through the communication of a consistent company identity in both workplace designs. |
author2 |
Karpan, Cynthia (Interior Design) |
author_facet |
Karpan, Cynthia (Interior Design) Bachynski, Lauren |
author |
Bachynski, Lauren |
author_sort |
Bachynski, Lauren |
title |
Finding a balance: cultural adaptation and standardized corporate identity in workplace design |
title_short |
Finding a balance: cultural adaptation and standardized corporate identity in workplace design |
title_full |
Finding a balance: cultural adaptation and standardized corporate identity in workplace design |
title_fullStr |
Finding a balance: cultural adaptation and standardized corporate identity in workplace design |
title_full_unstemmed |
Finding a balance: cultural adaptation and standardized corporate identity in workplace design |
title_sort |
finding a balance: cultural adaptation and standardized corporate identity in workplace design |
publishDate |
2009 |
url |
http://hdl.handle.net/1993/3193 |
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AT bachynskilauren findingabalanceculturaladaptationandstandardizedcorporateidentityinworkplacedesign |
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