Modeling consumer insight strategy in product development process : a decision and implementation framework for product managers
Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, System Design and Management Program, 2017. === Cataloged from PDF version of thesis. === Includes bibliographical references (pages 154-158). === Companies today must constantly innovate to delight consumers and stay...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2018
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| Online Access: | http://hdl.handle.net/1721.1/113518 |