Modeling consumer insight strategy in product development process : a decision and implementation framework for product managers
Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, System Design and Management Program, 2017. === Cataloged from PDF version of thesis. === Includes bibliographical references (pages 154-158). === Companies today must constantly innovate to delight consumers and stay...
Main Author: | Kimawati, Lenni |
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Other Authors: | Bryan R. Moser. |
Format: | Others |
Language: | English |
Published: |
Massachusetts Institute of Technology
2018
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Subjects: | |
Online Access: | http://hdl.handle.net/1721.1/113518 |
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