Pharmacies and medication adherence : a customer-oriented opportunity analysis

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2006. === Includes bibliographical references (leaves 50-53). === Medication non-adherence is one of the most costly and difficult problems in healthcare today. In the United States alone, half of the 3.5 billion pre...

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Bibliographic Details
Main Author: Kalayoglu, Murat Veysel
Other Authors: Barbara Bund.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2007
Subjects:
Online Access:http://hdl.handle.net/1721.1/37119

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