On queue audience--calculating reach and frequency for supermarket television

On queue audience--calculating reach and frequency for supermarket television

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991. === Includes bibliographical references (p. 78-81). === by Susan M.L. Anderson. === M.S.

Bibliographic Details
Main Author: Anderson, Susan M. L. (Susan Maria Langdon)
Other Authors: Richard C. Larson.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2007
Subjects:
Sloan School of Management
Online Access:http://hdl.handle.net/1721.1/37493

Internet

http://hdl.handle.net/1721.1/37493

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