Manufacturing realisms : product placement in the Hollywood film
Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Architecture, 2002. === Includes bibliographical references (p. 104-113). === Through an examination of filmic portrayals of the trademarked product as a signifier of real ownerships and meanings of commodities, this paper is concerned w...
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ndltd-MIT-oai-dspace.mit.edu-1721.1-707442019-05-02T16:00:40Z Manufacturing realisms : product placement in the Hollywood film Product placement in the Hollywood film Wong, Winnie Won Yin, 1978- David Friedman. Massachusetts Institute of Technology. Dept. of Architecture. Massachusetts Institute of Technology. Dept. of Architecture. Architecture. Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Architecture, 2002. Includes bibliographical references (p. 104-113). Through an examination of filmic portrayals of the trademarked product as a signifier of real ownerships and meanings of commodities, this paper is concerned with the conjunction of aesthetic and economic issues of the Product Placement industry in the Hollywood film. It analyzes Product Placement as the embedding of an advertising message within a fictional one, as the insertion of a trademarked object into the realisms of filmic space, and as the incorporation of corporate remakings of the world with film fictions. Product Placement images are therefore seen as a systematic surfacing of frameworks and discourses - legal, corporate, economic, and filmic - as both seamless and disruptive layers in film images and film making. by Winnie Won Yin Wong. S.M. 2012-05-15T21:08:50Z 2012-05-15T21:08:50Z 2002 2002 Thesis http://hdl.handle.net/1721.1/70744 50776890 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 113 p. application/pdf Massachusetts Institute of Technology |
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Architecture. |
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Architecture. Wong, Winnie Won Yin, 1978- Manufacturing realisms : product placement in the Hollywood film |
description |
Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Architecture, 2002. === Includes bibliographical references (p. 104-113). === Through an examination of filmic portrayals of the trademarked product as a signifier of real ownerships and meanings of commodities, this paper is concerned with the conjunction of aesthetic and economic issues of the Product Placement industry in the Hollywood film. It analyzes Product Placement as the embedding of an advertising message within a fictional one, as the insertion of a trademarked object into the realisms of filmic space, and as the incorporation of corporate remakings of the world with film fictions. Product Placement images are therefore seen as a systematic surfacing of frameworks and discourses - legal, corporate, economic, and filmic - as both seamless and disruptive layers in film images and film making. === by Winnie Won Yin Wong. === S.M. |
author2 |
David Friedman. |
author_facet |
David Friedman. Wong, Winnie Won Yin, 1978- |
author |
Wong, Winnie Won Yin, 1978- |
author_sort |
Wong, Winnie Won Yin, 1978- |
title |
Manufacturing realisms : product placement in the Hollywood film |
title_short |
Manufacturing realisms : product placement in the Hollywood film |
title_full |
Manufacturing realisms : product placement in the Hollywood film |
title_fullStr |
Manufacturing realisms : product placement in the Hollywood film |
title_full_unstemmed |
Manufacturing realisms : product placement in the Hollywood film |
title_sort |
manufacturing realisms : product placement in the hollywood film |
publisher |
Massachusetts Institute of Technology |
publishDate |
2012 |
url |
http://hdl.handle.net/1721.1/70744 |
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AT wongwinniewonyin1978 manufacturingrealismsproductplacementinthehollywoodfilm AT wongwinniewonyin1978 productplacementinthehollywoodfilm |
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