Decoy Effects in a Consumer Search Task

Decoy Effects in a Consumer Search Task

Bibliographic Details
Main Author:	Hartzler, Beth Marie
Language:	English
Published:	Bowling Green State University / OhioLINK 2012
Subjects:	Cognitive Psychology consumer behavior judgment and decision making decoy effect
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1332887766

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