Credibility Crux: How Public Opinion Polls are Affected by News Organization Branding

Credibility Crux: How Public Opinion Polls are Affected by News Organization Branding

Bibliographic Details
Main Author: Burgess, Madyson Tardy
Language:English
Published: The Ohio State University / OhioLINK 2010
Subjects:
Communication
branding
public opinion polls
polls
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1275491549
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu12754915492021-08-03T05:59:47Z Credibility Crux: How Public Opinion Polls are Affected by News Organization Branding Burgess, Madyson Tardy Communication branding public opinion polls polls Research has suggested that, at times, the voting public bases not only their political opinions but also their vote on public opinion poll results. However, the present study seeks to understand, not only such power of public opinion polls, but the extent that the news organization reporting the poll’s findings influences this relationship. Particularly, the present study examines the extent to which a news organization’s branding changes the way the public perceives a reputable, third party public opinion poll. While the study found no evidence that news organization branding influences the public’s perception of the polls or their results, there is evidence that the polls influence people’s perceptions of the brand itself, but in inconsistent ways. 2010-09-08 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1275491549 http://rave.ohiolink.edu/etdc/view?acc_num=osu1275491549 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Communication
branding
public opinion polls
polls
spellingShingle Communication
branding
public opinion polls
polls
Burgess, Madyson Tardy
Credibility Crux: How Public Opinion Polls are Affected by News Organization Branding
author Burgess, Madyson Tardy
author_facet Burgess, Madyson Tardy
author_sort Burgess, Madyson Tardy
title Credibility Crux: How Public Opinion Polls are Affected by News Organization Branding
title_short Credibility Crux: How Public Opinion Polls are Affected by News Organization Branding
title_full Credibility Crux: How Public Opinion Polls are Affected by News Organization Branding
title_fullStr Credibility Crux: How Public Opinion Polls are Affected by News Organization Branding
title_full_unstemmed Credibility Crux: How Public Opinion Polls are Affected by News Organization Branding
title_sort credibility crux: how public opinion polls are affected by news organization branding
publisher The Ohio State University / OhioLINK
publishDate 2010
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1275491549
work_keys_str_mv AT burgessmadysontardy credibilitycruxhowpublicopinionpollsareaffectedbynewsorganizationbranding
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