An empirical investigation of the performance of situational multi-attribute attitude model in predicting consumer purchase behavior and in monitoring change /

An empirical investigation of the performance of situational multi-attribute attitude model in predicting consumer purchase behavior and in monitoring change /

Bibliographic Details
Main Author:	Miller, Kenneth Ernest
Language:	English
Published:	The Ohio State University / OhioLINK 1976
Subjects:	Business Administration Consumers preferences Consumers Motivation research
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu148699983096402

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