Message forms and effective corrective advertising : an experiment /

Message forms and effective corrective advertising : an experiment /

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Bibliographic Details
Main Author: Semenik, Richard J.
Language:English
Published: The Ohio State University / OhioLINK 1976
Subjects:
Business Administration
Advertising
Consumers
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1487003563420116
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu14870035634201162021-08-03T06:48:59Z Message forms and effective corrective advertising : an experiment / Semenik, Richard J. Business Administration Advertising Consumers 1976 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1487003563420116 http://rave.ohiolink.edu/etdc/view?acc_num=osu1487003563420116 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Business Administration
Advertising
Consumers
spellingShingle Business Administration
Advertising
Consumers
Semenik, Richard J.
Message forms and effective corrective advertising : an experiment /
author Semenik, Richard J.
author_facet Semenik, Richard J.
author_sort Semenik, Richard J.
title Message forms and effective corrective advertising : an experiment /
title_short Message forms and effective corrective advertising : an experiment /
title_full Message forms and effective corrective advertising : an experiment /
title_fullStr Message forms and effective corrective advertising : an experiment /
title_full_unstemmed Message forms and effective corrective advertising : an experiment /
title_sort message forms and effective corrective advertising : an experiment /
publisher The Ohio State University / OhioLINK
publishDate 1976
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1487003563420116
work_keys_str_mv AT semenikrichardj messageformsandeffectivecorrectiveadvertisinganexperiment
_version_ 1719445590164635648

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