An experimental investigation of the effects of sounds on consumer learning and evaluation of a persuasive audio message /

An experimental investigation of the effects of sounds on consumer learning and evaluation of a persuasive audio message /

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Bibliographic Details
Main Author: Atwood, April Marie
Language:English
Published: The Ohio State University / OhioLINK 1987
Subjects:
Business Administration
Radio advertising
Consumers
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu148733076121858
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu1487330761218582021-08-03T06:53:50Z An experimental investigation of the effects of sounds on consumer learning and evaluation of a persuasive audio message / Atwood, April Marie Business Administration Radio advertising Consumers 1987 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu148733076121858 http://rave.ohiolink.edu/etdc/view?acc_num=osu148733076121858 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Business Administration
Radio advertising
Consumers
spellingShingle Business Administration
Radio advertising
Consumers
Atwood, April Marie
An experimental investigation of the effects of sounds on consumer learning and evaluation of a persuasive audio message /
author Atwood, April Marie
author_facet Atwood, April Marie
author_sort Atwood, April Marie
title An experimental investigation of the effects of sounds on consumer learning and evaluation of a persuasive audio message /
title_short An experimental investigation of the effects of sounds on consumer learning and evaluation of a persuasive audio message /
title_full An experimental investigation of the effects of sounds on consumer learning and evaluation of a persuasive audio message /
title_fullStr An experimental investigation of the effects of sounds on consumer learning and evaluation of a persuasive audio message /
title_full_unstemmed An experimental investigation of the effects of sounds on consumer learning and evaluation of a persuasive audio message /
title_sort experimental investigation of the effects of sounds on consumer learning and evaluation of a persuasive audio message /
publisher The Ohio State University / OhioLINK
publishDate 1987
url http://rave.ohiolink.edu/etdc/view?acc_num=osu148733076121858
work_keys_str_mv AT atwoodaprilmarie anexperimentalinvestigationoftheeffectsofsoundsonconsumerlearningandevaluationofapersuasiveaudiomessage
AT atwoodaprilmarie experimentalinvestigationoftheeffectsofsoundsonconsumerlearningandevaluationofapersuasiveaudiomessage
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