Fast and Slow Fashion as Seen Through the Millennial Mindset

Fast and Slow Fashion as Seen Through the Millennial Mindset

Bibliographic Details
Main Author: Hernández, Abel
Language:English
Published: The Ohio State University / OhioLINK 2018
Subjects:
Design
Slow Fashion
Fast Fashion
Sustainability
Millennial Generation
Apparel Industry
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1524092309937056
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu15240923099370562021-08-03T07:06:16Z Fast and Slow Fashion as Seen Through the Millennial Mindset Hernández, Abel Design Slow Fashion Fast Fashion Sustainability Millennial Generation Apparel Industry The term “slow fashion” was coined by Kate Fletcher (2008) to counter the growing trend of the “fast fashion” industry. In recent years, the clothing industry has been dominated by fast fashion that has spurred overconsumption whereby people buy more than they need. This study aimed to develop a critical-creative thinking framework based on the understandings and insights of how millennials view apparel consumption. Lynda Grose and Kate Fletcher’s chapter “Transforming Fashion Product” from their book Fashion & Sustainability: Design for Change (2012) provided useful information regarding the fashion cycle, helping to reveal new approaches to frame how participants of this study viewed apparel consumption. This research investigated the ways in which consumers viewed material, consumer care, and disposal of their clothing. In order to understand the millennial mindset with regard to apparel consumption, responses were collected from over a hundred millennials through an online survey (Phase One), where they discussed their reasons for placing themselves along a scale from slow to fast fashion. The findings uncovered a new group of consumers, the undecided+exploring, who identified with both slow and fast fashion. The Undecided+exploring consumers are considered to be “intermediates” on the fashion scale. Valuable insights extracted from the survey informed the development of a research toolkit for a series of participatory workshops (Phase Two) with the goal to construct a Framework for Millennial Apparel Consumption Mindset. This framework provided an effective approach to look at the findings from the different apparel consumption levels and stages of fast, intermediate, and slow. The perspective gained on fast and slow fashion, as seen through the millennial mindset, will guide future research and inspire designers, manufacturers, and consumers to make more sustainable decisions when developing, marketing, and buying clothing items. 2018-08-27 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1524092309937056 http://rave.ohiolink.edu/etdc/view?acc_num=osu1524092309937056 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Design
Slow Fashion
Fast Fashion
Sustainability
Millennial Generation
Apparel Industry
spellingShingle Design
Slow Fashion
Fast Fashion
Sustainability
Millennial Generation
Apparel Industry
Hernández, Abel
Fast and Slow Fashion as Seen Through the Millennial Mindset
author Hernández, Abel
author_facet Hernández, Abel
author_sort Hernández, Abel
title Fast and Slow Fashion as Seen Through the Millennial Mindset
title_short Fast and Slow Fashion as Seen Through the Millennial Mindset
title_full Fast and Slow Fashion as Seen Through the Millennial Mindset
title_fullStr Fast and Slow Fashion as Seen Through the Millennial Mindset
title_full_unstemmed Fast and Slow Fashion as Seen Through the Millennial Mindset
title_sort fast and slow fashion as seen through the millennial mindset
publisher The Ohio State University / OhioLINK
publishDate 2018
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1524092309937056
work_keys_str_mv AT hernandezabel fastandslowfashionasseenthroughthemillennialmindset
_version_ 1719453724798091264

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