From market orientation to orientation towards international marjets (OIM) of born global firms: evaluating the impact of OIM on born global firms' performance
No obstante la amplia cantidad de investigaciones dedicadas a la “orientación del mercado”, en las organizaciones empresariales, las referencias de este concepto han sido muy limitadas—específicamente en el contexto de las empresas de rápida internacionalización, como las denominadas Born Globals (B...
Main Author: | Torres Ortega, Rosalina |
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Other Authors: | Rialp Criado, Josep |
Format: | Doctoral Thesis |
Language: | English |
Published: |
Universitat Autònoma de Barcelona
2016
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Subjects: | |
Online Access: | http://hdl.handle.net/10803/371464 http://nbn-resolving.de/urn:isbn:9788449061448 |
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