Four papers about the development, market concentration, mobility, profitability and factors influencing choice of entry mode in the hotel chains
La tesis doctoral se compone de cuatro partes perfectamente diferenciadas y a su vez totalmente conexionadas. La primera parte analiza las vías de expansión de las cadenas hoteleras, su concentración y movilidad así como los factores que han propiciado que los contratos de franquicia se hayan conver...
Main Author: | Mulet Forteza, Carlos |
---|---|
Other Authors: | Martorell Cunill, Onofre |
Format: | Doctoral Thesis |
Language: | English |
Published: |
Universitat Jaume I
2010
|
Subjects: | |
Online Access: | http://hdl.handle.net/10803/10363 http://nbn-resolving.de/urn:isbn:9788469309995 |
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