Development Strategy Study For Taipei Metropolitan Shopping Center

• Main Authors: Huang, Yan-Kei, 黃彥凱
• Other Authors: Chen, Hsin-Chang
• Format: Others
• Language: zh-TW
• Published: 1987
• Online Access: http://ndltd.ncl.edu.tw/handle/98805228029447652426

碩士 === 淡江大學 === 建築研究所 === 75 === 　　Shopping center may be viewed as one of the products of automobile age and the complex commercial facility from retail trade revolution in the recent year. It originates from 20'' America and then widely prevails all over the advanced countries since world War II. On account, of the polarization effect brought by its strong commercial glamor, it gradually plays an important role in city space structure and becomes a part of our life. 　　Basically, due to our life style, until how we didn''t appear these large-scale retail centers and the relevant study is vacant, but, in the past few years, both of government and people (private insiitutions) have strong intention to get involved in this field, so this study is herewith to explore the development feasibility in our country and furtherly draw out a development strategy to be the forerunning and preliminary study in this field, it includes. 　　1. To arrange and analyze the management experience of other countries'' shopping centers for our lessons and references. 　　2. To realize the metropolitan consumption character through the consumers'' questionnaire results. 　　3. To analyze the feasibility of developing Taipei Metropolitan Shopping Center by PFA model. 　　4. To build up AHP evaluation model to draw out positioning & deve lopment strategy. 　　5. To do alternative site study on Taipei Metropolitan Area, inclu ding turnover estimation and no. of customer effect analysis.