Music, mood, purchasing involvement and purchase behavior -- Field experimentation

碩士 === 中原大學 === 企業管理研究所 === 80 ===

Bibliographic Details
Main Authors: WANG, JIAN-MIN, 王健民
Other Authors: LIN, JIAN-HUANG
Format: Others
Language:zh-TW
Published: 1992
Online Access:http://ndltd.ncl.edu.tw/handle/29285290825080436435