Research on New Product Development of Taiwan''s Bicycle Industry
碩士 === 國立中山大學 === 企業管理研究所 === 81 === This research investigates new product development of Taiwan''s bicycle industry by questionnaires and depth interview. By examining variables related to product strategy, new product development organizatio...
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ndltd-TW-081NSYSU1210122016-07-20T04:11:46Z http://ndltd.ncl.edu.tw/handle/85181942811150714974 Research on New Product Development of Taiwan''s Bicycle Industry 台灣自行車業新產品發展之研究 Chang, Chien Ching 張建清 碩士 國立中山大學 企業管理研究所 81 This research investigates new product development of Taiwan''s bicycle industry by questionnaires and depth interview. By examining variables related to product strategy, new product development organization and new product performance, this research tries to explain its competitive ability, also offers some suggestions for improvement. From the research, it is known that: 1. Though bicycle industry is classified as traditional industry, technical ability is the most important factor in product strategy. 2. From the prospective of product strategy adapted, the whole structure of Taiwan''s bicycle industry can be described as a mature industry. A mature industry is dominated by a few giant firms surrounded by a mulititude of niching firms. 3. Product strategy variables is more important than product development organization variables in affecting product performance variables. 4. Strategy variables affect both business and technical performance varibles. Product deveolpment organization variables only affect technical performance variables. 5. Product strategy variables have close relationship with product development organization variables. That is, product development organization should follow product strategy. 6. Taiwan''s bicycle industry use the fifth generation new product development model, strategic integration and networking model, to develop new product. This networking model is also the competitive advantage of local bicycle industry. Above all, Taiwan''s bicycle industry should start to accumlate the ability to understand enduser and collect market information. By combining marketing and technical ability, local bicycle industry can form an "dual-drive" new product development and create a bright future. Lu, Iang Yang 盧淵源 學位論文 ; thesis 142 zh-TW |
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碩士 === 國立中山大學 === 企業管理研究所 === 81 === This research investigates new product development of Taiwan''s
bicycle industry by questionnaires and depth interview. By
examining variables related to product strategy, new product
development organization and new product performance, this
research tries to explain its competitive ability, also offers
some suggestions for improvement. From the research, it is
known that: 1. Though bicycle industry is classified as
traditional industry, technical ability is the most important
factor in product strategy. 2. From the prospective of
product strategy adapted, the whole structure of Taiwan''s
bicycle industry can be described as a mature industry.
A mature industry is dominated by a few giant firms
surrounded by a mulititude of niching firms. 3. Product
strategy variables is more important than product development
organization variables in affecting product performance
variables. 4. Strategy variables affect both business and
technical performance varibles. Product deveolpment
organization variables only affect technical performance
variables. 5. Product strategy variables have close
relationship with product development organization
variables. That is, product development organization
should follow product strategy. 6. Taiwan''s bicycle
industry use the fifth generation new product development
model, strategic integration and networking model, to
develop new product. This networking model is also the
competitive advantage of local bicycle industry. Above all,
Taiwan''s bicycle industry should start to accumlate the
ability to understand enduser and collect market information.
By combining marketing and technical ability, local bicycle
industry can form an "dual-drive" new product development and
create a bright future.
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author2 |
Lu, Iang Yang |
author_facet |
Lu, Iang Yang Chang, Chien Ching 張建清 |
author |
Chang, Chien Ching 張建清 |
spellingShingle |
Chang, Chien Ching 張建清 Research on New Product Development of Taiwan''s Bicycle Industry |
author_sort |
Chang, Chien Ching |
title |
Research on New Product Development of Taiwan''s Bicycle Industry |
title_short |
Research on New Product Development of Taiwan''s Bicycle Industry |
title_full |
Research on New Product Development of Taiwan''s Bicycle Industry |
title_fullStr |
Research on New Product Development of Taiwan''s Bicycle Industry |
title_full_unstemmed |
Research on New Product Development of Taiwan''s Bicycle Industry |
title_sort |
research on new product development of taiwan''s bicycle industry |
url |
http://ndltd.ncl.edu.tw/handle/85181942811150714974 |
work_keys_str_mv |
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