Research on New Product Development of Taiwan''s Bicycle Industry

• Main Authors: Chang, Chien Ching, 張建清
• Other Authors: Lu, Iang Yang
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/85181942811150714974

碩士 === 國立中山大學 === 企業管理研究所 === 81 === This research investigates new product development of Taiwan''s bicycle industry by questionnaires and depth interview. By examining variables related to product strategy, new product development organization and new product performance, this research tries to explain its competitive ability, also offers some suggestions for improvement. From the research, it is known that: 1. Though bicycle industry is classified as traditional industry, technical ability is the most important factor in product strategy. 2. From the prospective of product strategy adapted, the whole structure of Taiwan''s bicycle industry can be described as a mature industry. A mature industry is dominated by a few giant firms surrounded by a mulititude of niching firms. 3. Product strategy variables is more important than product development organization variables in affecting product performance variables. 4. Strategy variables affect both business and technical performance varibles. Product deveolpment organization variables only affect technical performance variables. 5. Product strategy variables have close relationship with product development organization variables. That is, product development organization should follow product strategy. 6. Taiwan''s bicycle industry use the fifth generation new product development model, strategic integration and networking model, to develop new product. This networking model is also the competitive advantage of local bicycle industry. Above all, Taiwan''s bicycle industry should start to accumlate the ability to understand enduser and collect market information. By combining marketing and technical ability, local bicycle industry can form an "dual-drive" new product development and create a bright future.