The effects of product involvement, advertiser reputation and extremity of advertising claim on advertising effectiveness
碩士 === 國立臺灣大學 === 商學研究所 === 81 ===
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1993
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/30537375260326193965 |
