The effects of source credibility and extremity of advertising claim on consumers'' attitude change
碩士 === 國立臺灣大學 === 商學研究所 === 81 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1993
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22793313868378720276 |
| Summary: | 碩士 === 國立臺灣大學 === 商學研究所 === 81 ===
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