The effects of source credibility and extremity of advertising claim on consumers'' attitude change

碩士 === 國立臺灣大學 === 商學研究所 === 81 ===

Bibliographic Details
Main Authors:	LUO, JUN-BA, 羅俊拔
Other Authors:	WEI, QI-LIN
Format:	Others
Language:	zh-TW
Published:	1993
Online Access:	http://ndltd.ncl.edu.tw/handle/22793313868378720276

id	ndltd-TW-081NTU02318047
record_format	oai_dc
spelling	ndltd-TW-081NTU023180472016-02-10T04:09:03Z http://ndltd.ncl.edu.tw/handle/22793313868378720276 The effects of source credibility and extremity of advertising claim on consumers'' attitude change 訊息來源可信度與訊息極端性對消費者態度改變之影響 LUO, JUN-BA 羅俊拔碩士國立臺灣大學商學研究所 81 WEI, QI-LIN 張重昭 1993 學位論文 ; thesis 129 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立臺灣大學 === 商學研究所 === 81 ===
author2	WEI, QI-LIN
author_facet	WEI, QI-LIN LUO, JUN-BA 羅俊拔
author	LUO, JUN-BA 羅俊拔
spellingShingle	LUO, JUN-BA 羅俊拔 The effects of source credibility and extremity of advertising claim on consumers'' attitude change
author_sort	LUO, JUN-BA
title	The effects of source credibility and extremity of advertising claim on consumers'' attitude change
title_short	The effects of source credibility and extremity of advertising claim on consumers'' attitude change
title_full	The effects of source credibility and extremity of advertising claim on consumers'' attitude change
title_fullStr	The effects of source credibility and extremity of advertising claim on consumers'' attitude change
title_full_unstemmed	The effects of source credibility and extremity of advertising claim on consumers'' attitude change
title_sort	effects of source credibility and extremity of advertising claim on consumers'' attitude change
publishDate	1993
url	http://ndltd.ncl.edu.tw/handle/22793313868378720276
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The effects of source credibility and extremity of advertising claim on consumers'' attitude change

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