The Study of the Relationship between Marketing Culture and Mar- keting Strategy in Service Industry

碩士 === 國立中正大學 === 企業管理研究所 === 82 ===

Bibliographic Details
Main Authors: Gao,David, 高華雄
Other Authors: Ho,Yung Ching
Format: Others
Language:zh-TW
Published: 1994
Online Access:http://ndltd.ncl.edu.tw/handle/98817507334956924042
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spelling ndltd-TW-082CCU001210042016-02-10T04:08:53Z http://ndltd.ncl.edu.tw/handle/98817507334956924042 The Study of the Relationship between Marketing Culture and Mar- keting Strategy in Service Industry 我國服務業行銷文化與行銷策略關係之研究 Gao,David 高華雄 碩士 國立中正大學 企業管理研究所 82 Ho,Yung Ching 何雍慶 1994 學位論文 ; thesis 0 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立中正大學 === 企業管理研究所 === 82 ===
author2 Ho,Yung Ching
author_facet Ho,Yung Ching
Gao,David
高華雄
author Gao,David
高華雄
spellingShingle Gao,David
高華雄
The Study of the Relationship between Marketing Culture and Mar- keting Strategy in Service Industry
author_sort Gao,David
title The Study of the Relationship between Marketing Culture and Mar- keting Strategy in Service Industry
title_short The Study of the Relationship between Marketing Culture and Mar- keting Strategy in Service Industry
title_full The Study of the Relationship between Marketing Culture and Mar- keting Strategy in Service Industry
title_fullStr The Study of the Relationship between Marketing Culture and Mar- keting Strategy in Service Industry
title_full_unstemmed The Study of the Relationship between Marketing Culture and Mar- keting Strategy in Service Industry
title_sort study of the relationship between marketing culture and mar- keting strategy in service industry
publishDate 1994
url http://ndltd.ncl.edu.tw/handle/98817507334956924042
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