| Summary: | 碩士 === 國立成功大學 === 工業設計研究所 === 82 === mage is the first interface between users and products. From he
image, users can realize the physical functions,sychological
feelings, and contextual meanings of a product.he cultural and
vernacular characteristics of product imageommunicate
designers'' intention and users'' life style. The aimsf this
study are to explore the cultural identity of productmage, the
dominant factors and language of product image thatre adapted
to the contextual setting, and the specific image ofroducts
made/designed in different countries.his study first discuss
the features of image from the aspectsf recognition and
communication, the image language and itsctivities in the
different fields; and then figure out theominant factors and
meanings of vernacular image. The combinationf image and
verenacular design can support the language modelf a product
image. Interviewing with professional designers andsers about
product vernacular image is conducted to configuiatehe image
features and principle for forming image language.inally, a
product is designed and implemented to verify theypothesis. The
results are:1) The language of product image may be formed
through the following elements : the vocabulary: Line, Scale,
Color-tone , Material/Texture, Composition, the syntax, the
semantics: physical functions, psychological feelings, and
contextual meanings, and the pragmatics: context.2) The image
features of a chair are Line and Material, irons are Line and
Color-tone. For some countries, both chairs and irons have
either characteristic or uniform image.3) Differentiating the
product image made in the six countries is possible by Line(
Geometric - Organic); Scale(Large - Small); Color-tone(Pure -
Vivid); Material/Texture(Man-made - Natural) ; and Composition(
Fragmental - Wholistic).
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