The Analysis of Election News Reporting by Two Cable Stations－ Min-Juu and Yeun-Jong staions in Tair-Jong

• Main Authors: Yueh-Fen Lin, 林月芬
• Other Authors: Chien-San Fang
• Format: Others
• Language: zh-TW
• Published: 1994
• Online Access: http://ndltd.ncl.edu.tw/handle/43802700588181985584

碩士 === 國立交通大學 === 傳播科技研究所 === 82 === It is controversial whether a political party can manage a cable TV station, but it is not mentioned in "Cable TV Act". The major point of the controversy is that a cable TV station may be politicized if it is owned by political parties, especially during the period of election. This study focuses on cable TV election news of KMT & DPP in the period of mayor election. "Content analysis" is the primary method used to analyze those news materials. The conclusions are： 1. The kind of eliction news, "strategies of candidate," takes most of the time of both Min-Juu and Yeun-Jong cable TV stations'' election news reporting. 2. The most frequently invited interviewees in Min-Juu''s news are DPP''s entrants; while that the most interviewees in Yeun-Jong''s news are KMT''s entrants. 3. The frequency of appearances of each party''s symbolic sign is unequal in both cable TV stations'' news reporting. 4. The Yeun- Jong''s news shots extremely benefit the candidate belong to KMT. 5. The judgments made by these two cable TV stations'' news reporters about the two candidates are unfair. To sum up, the election news of these two cable TV staions make positive reports to benefit the candidates who is from their own political parties. But Min-Juu''s news is more objective than that of Yeun-Jong.