A STUDY OF TAIWAN FOOD INDUSTRIES INVEST IN MAINLANDCHINA

碩士 === 國立臺灣大學 === 商學系 === 82 === Recently, there are a lot of environment changes between Taiwan and MainlandChina. Many domestic industries have migrated to abroad due to theelementsof "push". On the other hand, the "pull"...

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Bibliographic Details
Main Authors: Kae Lin, 林楷
Other Authors: TARNG FUH-TSARNG
Format: Others
Language:zh-TW
Published: 1994
Online Access:http://ndltd.ncl.edu.tw/handle/82887270845542050555
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Summary:碩士 === 國立臺灣大學 === 商學系 === 82 === Recently, there are a lot of environment changes between Taiwan and MainlandChina. Many domestic industries have migrated to abroad due to theelementsof "push". On the other hand, the "pull" factors have caused the investment fevor in mainland China.Under the interaction of "push"and "pull" effects, it is not unusual that food industries move to Mainland China. Many famous Taiwan food company have operated on Mainland China. Some are planningto. This phenomenon should be paid attention. This research paper will concentrate on this subject. The subjectis as following: - An overview of the development condition of both sides food industry. - Use questionnaire and case study to acquire a general information of Taiwan food industry in Mainland China. This includes motivation of investment, environment evaluation, investment strategy, current operation and difficulty ...etc. - Compare the above information with those of electronic industries that have invested in mainland China.