Agricultural Communication Problems of Aboriginal Farmers in Taiwan

• Main Authors: Wu,Tze-I, 吳姿儀
• Other Authors: Chen,Chao-Lang
• Format: Others
• Language: zh-TW
• Published: 1994
• Online Access: http://ndltd.ncl.edu.tw/handle/98668662204861020112

碩士 === 國立臺灣大學 === 農業推廣教育研究所 === 82 === In this research, we use factor analysis to induce the agri- culture information problems within the aborigine, and use mul- tiple regression analysis to discuss the condition factor, social factor, and back ground factor how to effect the midea contract and communication problems of the aborigine. the sample is the six aborigine villages of Taiwan, 300 cases. In the conclusiion, factor analysis induce communication problems into four types: Commmunication Channel Problem Type, Communication Abilities of Extensional Members Problem Type, Receiver Problem Type, and The Efficiency of Communication Message Problem Type. Within the aborigine, they always receive agriculture message by the way of personal communication and group communication in the process of agriculture information communication. Mass media is fewer than other two ways; every factor effects the dependent variable (Media contract and agriculture information problem type) has some divisional effect.