Using the Perspective of Organizational Niche to Study Taiwan Cable Operators
碩士 === 輔仁大學 === 大眾傳播學系 === 83 === This thesis is concerning aboout the management of cable channel operators from the perspective of organizational niche of Organization Ecology. The operational definition of organizational niche in this paper is the mar...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1995
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00900882385150568443 |
| Summary: | 碩士 === 輔仁大學 === 大眾傳播學系 === 83 === This thesis is concerning aboout the management of cable
channel operators from the perspective of organizational niche
of Organization Ecology. The operational definition of
organizational niche in this paper is the market positition of
organization and the strati- gies that they use to operate
their channel.The market position is "what it looks likes",
and the stratigies mean " the ways it earns its life". This
study also design several questions to solve these two
issues . Taking in-depth interviews to 18 cable channel
operators,we found that there are four kinds of niche of the
operators.They are:the market leader、the non-market leader、
the nicher and the market guerrillas. Each of them has
different market positions different strategies、and differents
future developments.(See details in the thesis).
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