A Study of Cable Television Consumer Behavior and Suggestion to Cable TV Management in Taoyuan City

• Main Authors: Sunny Chen, 陳靜修
• Other Authors: Quang-Hua Chen
• Format: Others
• Language: zh-TW
• Published: 1995
• Online Access: http://ndltd.ncl.edu.tw/handle/86163451356256991886

碩士 === 國立交通大學 === 傳播科技研究所 === 83 === This thesis is dedicated on the consumer behaviors among cable televisions (CATV) and could be referenced for theCATV services and construction of National Information Infrastructure model is adopted as the framework of the thesis. The consumer behavior is discovered based on the citizens in Statistics methods such as Frequency Standard Percentage, T-Test, Correlation, Chi-square, One-way ANOVA, Factor analysis and adopted in the thesis. Six issues about CATV consumer behaviors are revealed including characteristics of CATV usage, motivation of subscription,estion, information research, evaluation of standard, level ofnd prefer of CATV program. The results are depicted in the thesis.