An empirical study on relationship among motive of marketing alliances﹑corporate core resources and alliance performance

An empirical study on relationship among motive of marketing alliances﹑corporate core resources and alliance performance

碩士 === 中原大學 === 企業管理研究所 === 84 ===

Bibliographic Details
Main Authors:	Zhang, Fang Cheng, 張芳誠
Other Authors:	Lu, Hong De
Format:	Others
Language:	zh-TW
Published:	1996
Online Access:	http://ndltd.ncl.edu.tw/handle/03158664234933203515

Description
Summary:	碩士 === 中原大學 === 企業管理研究所 === 84 ===