An empirical study on relationship among motive of marketing alliances﹑corporate core resources and alliance performance

碩士 === 中原大學 === 企業管理研究所 === 84 ===

Bibliographic Details
Main Authors:	Zhang, Fang Cheng, 張芳誠
Other Authors:	Lu, Hong De
Format:	Others
Language:	zh-TW
Published:	1996
Online Access:	http://ndltd.ncl.edu.tw/handle/03158664234933203515

id	ndltd-TW-084CYCU2121001
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spelling	ndltd-TW-084CYCU21210012016-07-15T04:13:07Z http://ndltd.ncl.edu.tw/handle/03158664234933203515 An empirical study on relationship among motive of marketing alliances﹑corporate core resources and alliance performance 行銷聯盟動機與企業核心資源對聯盟績效影響之研究 Zhang, Fang Cheng 張芳誠碩士中原大學企業管理研究所 84 Lu, Hong De 呂鴻德 1996 學位論文 ; thesis 0 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 中原大學 === 企業管理研究所 === 84 ===
author2	Lu, Hong De
author_facet	Lu, Hong De Zhang, Fang Cheng 張芳誠
author	Zhang, Fang Cheng 張芳誠
spellingShingle	Zhang, Fang Cheng 張芳誠 An empirical study on relationship among motive of marketing alliances﹑corporate core resources and alliance performance
author_sort	Zhang, Fang Cheng
title	An empirical study on relationship among motive of marketing alliances﹑corporate core resources and alliance performance
title_short	An empirical study on relationship among motive of marketing alliances﹑corporate core resources and alliance performance
title_full	An empirical study on relationship among motive of marketing alliances﹑corporate core resources and alliance performance
title_fullStr	An empirical study on relationship among motive of marketing alliances﹑corporate core resources and alliance performance
title_full_unstemmed	An empirical study on relationship among motive of marketing alliances﹑corporate core resources and alliance performance
title_sort	empirical study on relationship among motive of marketing alliances﹑corporate core resources and alliance performance
publishDate	1996
url	http://ndltd.ncl.edu.tw/handle/03158664234933203515
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An empirical study on relationship among motive of marketing alliances﹑corporate core resources and alliance performance

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