INFORMATION TAIWAN NETWORK CONSUMERS SEEK FROM INTERNET ADVERTISEMENT
碩士 === 國立交通大學 === 管理科學研究所 === 84 === This study''s primary objective was to obtain informationabout Taiwan network consumers'' attitudes toward various servicesand goods advertised on the Internet. Over 403 consumers ranked the imp...
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ndltd-TW-084NCTU04570212016-02-05T04:16:37Z http://ndltd.ncl.edu.tw/handle/01308169567681521760 INFORMATION TAIWAN NETWORK CONSUMERS SEEK FROM INTERNET ADVERTISEMENT 台灣地區網路消費者對服務業和商品業廣告訊息之研究 WU, STEVEN 吳銘鈞 碩士 國立交通大學 管理科學研究所 84 This study''s primary objective was to obtain informationabout Taiwan network consumers'' attitudes toward various servicesand goods advertised on the Internet. Over 403 consumers ranked the importance of 25 informationcues utilized in advertisements for a range of services andgoods. As between goods and services, there is little differencein the general categories of information consumers seek inInternet advertisements. However, results suggest that the"professional" factor is more important in advertising servicesthan goods. Also, for married people or consumers who work foreducation/ others "safety" ranks as more important considerationin service advertisements than in goods advertisements. JEN-HUNG HSANG 黃仁宏 1996 學位論文 ; thesis 57 zh-TW |
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碩士 === 國立交通大學 === 管理科學研究所 === 84 === This study''s primary objective was to obtain
informationabout Taiwan network consumers'' attitudes toward
various servicesand goods advertised on the Internet. Over
403 consumers ranked the importance of 25 informationcues
utilized in advertisements for a range of services andgoods. As
between goods and services, there is little differencein the
general categories of information consumers seek inInternet
advertisements. However, results suggest that the"professional"
factor is more important in advertising servicesthan goods.
Also, for married people or consumers who work foreducation/
others "safety" ranks as more important considerationin service
advertisements than in goods advertisements.
|
author2 |
JEN-HUNG HSANG |
author_facet |
JEN-HUNG HSANG WU, STEVEN 吳銘鈞 |
author |
WU, STEVEN 吳銘鈞 |
spellingShingle |
WU, STEVEN 吳銘鈞 INFORMATION TAIWAN NETWORK CONSUMERS SEEK FROM INTERNET ADVERTISEMENT |
author_sort |
WU, STEVEN |
title |
INFORMATION TAIWAN NETWORK CONSUMERS SEEK FROM INTERNET ADVERTISEMENT |
title_short |
INFORMATION TAIWAN NETWORK CONSUMERS SEEK FROM INTERNET ADVERTISEMENT |
title_full |
INFORMATION TAIWAN NETWORK CONSUMERS SEEK FROM INTERNET ADVERTISEMENT |
title_fullStr |
INFORMATION TAIWAN NETWORK CONSUMERS SEEK FROM INTERNET ADVERTISEMENT |
title_full_unstemmed |
INFORMATION TAIWAN NETWORK CONSUMERS SEEK FROM INTERNET ADVERTISEMENT |
title_sort |
information taiwan network consumers seek from internet advertisement |
publishDate |
1996 |
url |
http://ndltd.ncl.edu.tw/handle/01308169567681521760 |
work_keys_str_mv |
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